Nothing compliments a product like a series of professional looking graphics. Consider the fact that an e-book is a pdf file that does not even have covers, yet authors invest hundreds of dollars for the graphics to go on the sales page. Once the product has been purchased, the buyer will, for the most part, never look at the graphic again. It would appear that graphics are waste of time and money except that we judge a book by the cover.
The sales page for your product can only convey so much information and it is difficult to get an understanding of the quality of the e-book from the sales pitch. We are told that that we have as little as between three to five seconds to catch someone's attention. A sales pitch will not get our attention in that brief time period but a picture will.
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The more vibrant and professional the graphic, the more we are initially impressed with the sales page. Since we are impressed, we have the tendency to read the pitch and perhaps even buy the product. The graphic's job is to get you read the pitch. When people see a sales page that is all text, they tend to click off the page and go elsewhere. That page may have been the best sales copy ever written but if people don't stick around to read the pitch, it has not done you any good.
Hopefully by now you will agree that web graphics are important. It is also important that your sales page is attractive and compliments your graphics. If your picture of the e-book is done in tones of muted blue, your website should be done in those colours. There are plenty of sales pages for sale so it shouldn't be difficult to find one to match your graphic. Of course you could hire a graphic artist to design the whole mini-template for you so that everything matches.
If you have the time and the money, you could become proficient with Photoshop. There are numerous actions which can create stunning graphics. If you feel that Photoshop is too expensive, you might want to take a look at free software called GIMP which does similar processes as Photoshop.
Picture Perfect - The Importance of Good Graphics
It doesn't matter if you plan on creating your own graphics or hiring someone else to do it for you. The trick is to ensure that the graphic is top quality. You can find graphic creating software among our membership's hundreds of products at [http://resellyourself.com]
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